Job Opening _SEO / Digital Marketing Manager _ India, Kerala, Calicut
Experience:3 - 7 years
Calicut - India
Job DescriptionEmail Job
One of the leading MNC companies requires an SEO / Digital Marketing Manager for the operations in Cyber Park, Calicut, Kerala, India. The ideal candidate should have at least 6 – 8 years of experience managing all search engine optimization and marketing activities. He will be responsible for coordinating and implementing SEO and SMO strategies moreover managing content strategy, link building and keyword strategy to increase rankings on all major search networks.
DUTIES AND RESPONSIBILITIES INCLUDE:
Manage and execute implementation of SEO strategy
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI
Ensure that all websites and internet properties of the organization have been technically optimized to attract and engage those clients that closely match the agreed profile of the target audience
Identify the least expensive but most powerful and profitable keywords for our company websites
Identifies and analyzes metrics, keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Work with marketing teams to drive SEO in content creation and content programming
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
To run simultaneously 3 - 5 web sites within the Group under SEO campaigns, by technically leveraging the contents and key words
Develop social media marketing and branding activities to increase traffic and followers to our Group social media pages and websites.
Stays informed of current search engine and CSE behaviors, news and strategies as they relate to reporting key developments to the other internal team members
Create the necessary technical architecture moreover build systems and protocols internally that ensure all content is optimized across all platforms and user experiences
Consult with web designers to improve the navigation of the company websites to enhance its search engine ranking.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Industry Type : Banking / Financial Services / Broking
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing
Desired Candidate Profile
SKILLS REQUIRED FOR THE JOB
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
Minimum 5+ years of SEM experience managing PPC campaigns across Google, Yahoo, and Bing
In-depth experience with website analytics tools
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
Experience with bid management tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
